We all want to make good decisions. But in many cases, there’s no way to find out whether the decision we’d like to make will work before we actually make it.

It’s a catch 22.

We research, and test, and ask other people to help us. We try to identify the risk and then minimize it.

This process can take a long time, and cost a lot of money. Is that a waste? It depends.

Not all decisions are equal.

In some cases, what you have is good enough. Things can always be better, but the return might not be worth the effort.

When you need to make a low-importance decision, timebox it.

The critical decisions, on the other hand, take time and money (sometimes in surprisingly large amounts). But that’s OK, because they will save you much more time and money later.